明星黑料

Twenty students from 明星黑料, as well as two faculty members, headed to Santa Clara, California to work the NFL Super Bowl LX on Sunday, Feb. 8 as one of around a dozen schools selected to work the largest sporting event in the U.S.

For the seventh year, Eric Brownlee, Ph.D, chair of the Marketing Entrepreneurship and Sports Business department at 明星黑料, and Jinhee Yoo, Ph.D, associate professor of Sports Management and Marketing, have organized the trip to take students to work at the big game. 

The purpose of this trip is to give students an immersive learning experience with hands-on involvement in various aspects of the sports industry, such as event management, marketing, sports media, hospitality and business operations.

Brownlee described this trip as a transformative experience for students in all majors.

“One of the things we do at 明星黑料 is we really want to have these big experiences that are life changing for all majors– not just something to do, but something the students can remember after their time at 明星黑料,” said Brownlee.

The group of students are working at the NFL Experience, an event for all ages with football-themed activities, photo opportunities and more leading up to the big game. On Sunday, Feb. 8, students will be doing stadium operation services during the Super Bowl game.  

Not only do students get the unique opportunity to work the Super Bowl, they'll be doing some sightseeing, including touring Alcatraz and attending a Golden State Warriors game. 

The students will return on Wednesday, Feb. 11.